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Sometimes Timing is Everything
When you’re reaching out to a commercial loan client, you want to catch them when they’re most receptive.
What If You Knew…
- Who the right contact at the business was
- When their commercial loan was going to be reviewed
- Critical details like industry and sales volume
- Who your competition was (current lender)
A tailored list of leads to pursue… when the time is right and support of direct mail and other materials specific to their industry.
Just One Loan…
And the Commercial Edge pays for itself. The Commercial Edge gives you reach. The right reach… at the right time.
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A Highly Targeted & Effective Commercial Lending Referral System
Created by your friends at Systemax. Commercial Edge allows you to easily make contact with prospective clients at the precise moment their existing loans are up for renewal.
Customized Marketing Materials
Specifically designed for Industry types. Our customized campaign includes design and mailing of direct mail pieces and a qualified lead report, as well as presentation folders, fliers, brochures, and many other materials to help your team sell your commercial loan products.
Campaign pricing varies and is determined by the number of leads and materials included. Please contact your Systemax account rep for more information.
Targeted Leads
These are not cold leads. Your lenders will know when prospects are reviewing their loan, who their current bank is, what industry they are in, the sales volume of the prospect and the decision makers’ contact information.
Now your lenders can spend their time doing what they’re good at — making personal connections that get deals done.
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Commercial Edge Lead Program
- Business Name that currently has Secured Commercial Loan
- Contact Name at Business
- Business Address and Phone #
- Current Securing Bank
- Date the Loan was filed (Loans must be reviewed annually)
- Annual Sales Volume of Business
- Number of Employees
- SIC Code/Name (Kind of Business)
Team up with Commercial Edge
- Targeted Leads
You can choose by sales volume, industry and existing financial institution - Impeccable Timing
Your lenders can call on prospects exactly when they are reviewing their loan - Quantity and Quality
Put your lenders in front of more prospects every month - Value Added Marketing
Increase awareness and interest in your financial institution and other offerings by using this campaign to start a conversation - Close More Loans
More leads inevitably means more closings - Banking Relationships
Gain more walletshare of existing clients
What the list includes:
- Business Name that currently has Secured Commercial Loan
- Contact Name at Business
- Business Address and Phone #
- Current Securing Bank
- Date the Loan was filed
(Loans must be reviewed annually) - Annual Sales Volume of Business
- Number of Employees
- SIC Code/Name
(Kind of Business)
Team up with Commercial Edge
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Targeted Leads
You can choose by sales volume, industry and existing financial institution
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Impeccable Timing
Your lenders can call on prospects exactly when they are reviewing their loan
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Quantity and Quality
Put your lenders in front of more prospects every month
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Value Added Marketing
Increase awareness and interest in your financial institution and other offerings by using this campaign to start a conversation
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Close More Loans
More leads inevitably means more closings
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Banking Relationships
Gain more walletshare of existing clients
Your campaign is perfectly planned by MME, with completely customized materials, researched leads and a marketing map to guide your way. Your Commercial Edge Program will be priced per lead & includes the following:
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Commercial Edge Lead List.
Leads provided specific to your area and criteria preferences.
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3 Customized Direct Mail Pieces per lead.
Standard Format* is 5-1/2″ x 8-1/2″ 4 Color Process. 80# White Matte Enamel.
(Chemical Embossing is available at an additional charge.) -
Postage for Direct Mail Pieces.
Pre-Sort Standard Mail Delivery. (First Class available**.)
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Coordination and Mailing of the Direct Mail Pieces.
Direct Mail Pieces will be sent out in 30 day intervals starting 3 months prior to loan review.
- Example: 1st Piece in Jan.
- 2nd Piece in Feb.
- 3rd Piece in Mar.
- Loan Review in April
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Digital Artwork for 1 Print Ad.
Standard Print Ad is 4″ x 6″ Full Color. NO Upcharge for size change or Black and White
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1 Brochure per Lead.
- Standard format is 5-1/2″ x 8-1/2″
- 8 Page 4-Color Process
- 80# Gloss Cover
- Saddle stitched with die cut for business card insertion.
- Varied formats are available.*
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All Design Work.
As Described in our standard guidelines and including 2 Proofs; charges may apply to excessive Author Alterations.
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List Exclusivity.
We will not sell the same list to another FI in your area for 1 year.
Customize your mailpieces to ensure the warmest leads possible. Designs may be customized specific to industry type and/or personalized with your Commercial Officer’s Contact Information and Picture. Additional design or print production fees may apply if multiple designs or variable printing is required.
*Refer to standard format for Direct Mail and Brochures above. Anything outside of similar scope of design or print may be subject to additional charges.
**If First Class Mail is requested, standard postage upcharges will apply.