Marketing Materials

Our Creative Services team dedicated to providing you with professional, attention getting graphic design and branding.

• Marketing Campaigns

We are completely focused on the financial industry and your unique marketing needs and challenges. We look for ways like Reg-E-Ready to help you meet those challenge and we use our proven 7-Point System to guide us in creating effective campaigns with fast turn that are sure to get you bigger, better results than ever before!

• Unbeatable Reach

Our team includes some of the brightest Marketing Minds in the industry. We’ll help you reach the right demographics with the right marketing vehicles to drive your message and motivate action. In fact, we can help with any means of Branch and Community Advertising in your branches or surrounding communities that you can think of … and a few more that may surprise you.

• A Proven Approach to Marketing

Our exclusive 7-Point System is a proven approach to marketing for financial institutions based on human psychology and the latest research on consumer behavior.

Benefit from our expertise with pre-designed campaigns that include vivid colors, distinctive images and clever copy to instantly communicate your message and not only get attention, but motivate action.

We’ll help you choose just the right mix of campaign materials to reach your target demographic, maximize message frequency and provide outstanding results.

Study Confirms 7-Point System Effectiveness

• Magnifying Exposure

636% increase with 7-Point campaign versus a billboard campaign

• Heightening Awareness

66% of survey consumers were aware of the campaign

• Propelling Action

Survey consumers indicated themselves as “Very Motivated” to act

Illinois Business Consulting (IBC) with support from the University of Illinois conducted a study on the effectiveness of the Marketing-Made-Easy® 7-Point System. IBC has completed more than 700 projects for Fortune 500 companies such as Disney, GE Appliances, IBM, NASA, Procter ‘ Gamble, and Walgreens.

The study concluded that financial institution marketing campaigns utilizing the 7-Point System were far more successful with regards to increasing exposure, creating awareness and motivating action.

IBC consultants cited that the distinctive blend of vivid colors, penetrating psychological word comparisons and focused core messages in the 7-Point Campaigns contributed to DRAMATIC revenue generating results. The consultants also pointed out that the participating financial institutions’ ability to customize campaign materials to reach their desired demographics and meet unique objectives were key to effectiveness.

Our Creative Services team has put together some unique campaign programs to make it easier than ever to meet your specialized objectives with campaign materials designed to get bigger, better, results than ever before.

• Commercial Edge

Sometimes timing is everything… Commercial Edge allows you to easily make contact with prospective clients when they are most receptive.

Your lenders will be armed with a tailored list of leads that includes:

• When your prospect’s existing loan is up for renewal
• What bank issued the loan
• Critical details about the business like industry and sales volume
• The decision makers’ contact information

Additionally, we provide your choice of direct mail pieces, brochures, fliers, presentation folders or other materials to support your efforts.

>Click Here for complete program details.

• Reg-E-Ready

The summer deadlines have come and gone, but many of our clients, continue to utilize Reg-E-Ready campaign materials to reach account holders that have not yet chosen to OPT-In.

Our Award-Winning Creative Services team combines emotionally appealing images and copy to convey how the Reg E changes in Overdraft regulation may affect every day life, causing inconvenience and even embarrassment with declined transactions. Designs are available on:

• Direct Mail Pieces
• Official Letters from Financial Institution
• Statement Stuffers
• Drive-Up Envelopes (Ads)
• Lobby Posters, Tent Cards, and Snapquik® Banners
• Website Ads
• Internal Marketing Tools

• Campaigns based on Demographics

Need some fresh ideas for using the right marketing vehicles to reach your campaign’s unique target demographics and account holders? We’ve put together suggestions for specific campaign packages to help.

• Commercial Banking Ages 21 – 35
• Cross-Sell Clients Ages 35 – 55
• In Branch Ages 55+
• New Deposit Accounts

Click Here to view suggestions for campaign materials by demographic.

• Snapquik® Interchangeable Signage

Interchangeable Signage… It’s a snap!

Unique snaps on Snapquik® Interchangeable Signage provide a simple, no tools needed, way to change out your Marketing Message. The weather-resistant frame finish and heavy duty three-ply banner material means Snapquik will deliver your marketing message with a powerful, polished and professional look through rain, shine or any kind of weather… guaranteed!

• Patented design provides superior resistance to wind damage with 100% guarantee against Mother Nature.*
• So simple to install and maintain that an employee can change signs in seconds.
• Indoor and outdoor versions available.
• Wall mount, ground mount, or free standing.

To view our complete line of Snapquik products > Click Here

• View-Through Signage

Turn your drive-up window into a billboard.

Capture Attention! Since 30-50% of all banking transactions take place at the drive-up, it’s the perfect place to display your marketing message and capture the attention of customers waiting in line.

Perfect View. This advertisement will be in the direct line of sight when consumers look to drive-up tellers. Because it is a one-way image printed on perforated vinyl, it does not obstruct the teller’s view of customers. If strategically placed, the customer’s view of the teller may also be maintained if desired.

• Applies to outside of window for maximum visibility with peel-away adhesive backing
• One-way image transparent on inside view
• Weather resistant perforated vinyl
• Printed UV and Water Safe to resist fading

• Wraps and Toppers

Systemax is your source for attractive ATM Toppers, Surrounds, and Wraps to dress your ATM up in style.

• Draw Attention
• Boost Brand Awareness
• Post Compliance/Network Signage
• Revitalize Aging ATM Machines

High-quality Fiberglass construction offers flexible design to best fit your ATM… and unbeatable durability that resists corrosion, mars, and abrasions that are typical with metal products.

Functional options include:

• Envelope Dispenser
• Waste Receptacle
• Corian Shelf
• Backlit Front Sign
• Network Display Area
• Secured Storage

• Banners

Our weather resistant banners are literally intended to “drive traffic” to your institution, and help you promote a product, offer or event. Grab the attention of the surrounding community and account holders and prospects entering and exiting your branch, drive-up or ATM.

• Posters

Lobby posters should not fade into the background. When designed with vibrant attention-getting images, they provide an opportunity to command interest from anyone who walks through your door. They should be strategically placed to occupy attention of those waiting for assistance from tellers, bankers or to get into the safety deposit box.

• Table Tent Cards

These 4″ x 6″ advertisements are used at teller lines, lobby kiosks and desks to draw attention to a promotion using vibrant attention-getting images. Consumers see these pieces in the midst of face-to-face transactions so the opportunity to invoke conversation is strong. Also available in a stand alone, A-Frame format. Frame is also available.

• C70 Table Tent Card 4″ x 6″ (sold separately)
• 770 Table Tent Holder 4″ x 6″

• Brochures

Provide your own artwork or let our graphic design team put together brochures that represent your brand and provide a consumer-friendly look at your products and services. Choose from multiple format and print capabilities.

• Display Systems

Display your literature in style. Our solid wood poster display stands are extremely functional, with the versatility to accommodate interchangeable posters, magnetic rate boards, high density corkboards, magnetic letter boards, marker boards and vast array of literature holders. Each requires less than one minute tool-free set up.

Slim Line Contemporary Display Frame

• Holds up to four 22″ x 28″ posters or rate displays
• Includes Acrylic face panels and 1 Pocket Literature Dispenser

Curved Elegance Display Frame

• Holds up to 2 posters or rate displays
• Choice of black or brass feature strips
• Optional Literature Dispensers (sold separately)

Curved Contempo Display Frame

• Holds 2 posters or rate displays
• Choice of black or brass feature strips
• Includes 2 acrylic face panels and 10 acrylic pockets (for 4″ x 9″ literature)

• Drive-Up and AdSmart Envelopes

This isn’t just an envelope… it’s a smart new marketing tool that’s loaded with options. Custom designs, vibrant colors, and detachable Smart Ads turn the overlooked drive-up envelope into a useful marketing opportunity.

• Customize – Personalize smart ads with branch-specific contact info like names and photos for specialized staff.
• Advertise – Promote features, rates, discounts and general features of CDs, auto loans, checking, savings, investing, mortgage, online banking and other products and services.
• Engage – Your tellers can use AdSmart envelopes as a “show-and-tell” tool to spread the word about your latest marketing promotion.
• Branch Out – Increase wallet share by taking advantage of cross-selling opportunities of existing customers.

Go beyond traditional drive-through envelopes: use supplies you already hand out to strengthen the impact of your marketing campaigns. With AdSmart Envelopes, your customers can take your message with them, or even pass it along to a friend.

• Other Customizable Consumables

Customize Your Consumable Supplies with Your Logo or Marketing Message to deliver your branding and cross-selling right into your client’s hands.

• Teller Receipts
• ATM Receipts
• ATM Deposit Envelopes
• Card Protectors

• Promotional Products

Something to remember you by!

From Teller Buttons and Professionally branded Staff Apparel to pens, cups, and other giveaways at the branch or community events, look to Systemax as your one-stop shop. Support your branding and Marketing efforts and provide something fun to keep your institution top of mind.

• Web, Outdoor and Community Ads

In addition to the materials that we can print for you, we can provide coordinated artwork for website ads, newsletters, newspaper and magazine ads and billboard advertising.

• Brochures

Provide your own artwork or let our graphic design team put together brochures that represent your brand and provide a consumer-friendly look at your products and services. Choose from multiple format and print capabilities.

• Annual Reports

Impress shareholders and other key players with Annual Reports that offer more than just numbers. Provide a look at your brand, performance and vision. Colorful and functional formats available including dynamic online reports.

• Business Cards, Letterhead, Envelopes, Notepads & Thank-You Cards

With unsurpassed dedication to brand consistency, we provide the utmost care in setting up your artwork and performing press checks to ensure that your logo and brand colors look the same from one item to the next. Look to us for all of your printed materials.

• Statements, Envelopes and Inserts

Our design department can help you develop a high-quality look and apply finishing touches, such as special folds, perforations and die-cuts.

Continue your branding efforts by incorporating your financial institution’s logo on all of your statements, envelopes and inserts.

• Promotional Products, Calendars and Employee Handbooks

Something to remember you by!

From Teller Buttons and Professionally branded Staff Apparel to pens, cups, and other giveaways at the branch or community events, look to Systemax as your one-stop shop. Support your branding and Marketing efforts and provide something fun to keep your institution top of mind.

Make Direct Mail a key component in your Marketing Campaign

Count on us for comprehensive services from Start to Finish to deliver your message effectively and on time.

• Powerful Design
• Quality Printing
• Targeting Mailing lists
• Pre-Sorted Mail Services

• Postcards and Mailers

Choose from our standard over-sized postcard or a custom piece with special folds, perforations and diecuts. Our unique Chemical Embossing Technique utilizes both High Gloss and Dull Spot Varnishing to create an eye-catching 3-D appearance on your graphics.

• Effective Mail Lists

Achieve maximum ROI with list quality, not quantity. We start with a database that is updated every 30 days and double-verified for accuracy. Then, we carefully craft your mailing list using Economic Stability Indicators and other demographic selects to determine the most marketable candidates in your area.

Additional selects available upon request.

• Mailing Services

You’ve got an effective design and a quality mail list. Just one last stop by our mail center for pre-sorting and address ink-jetting and off your mailers go. You can rest easy know your message is on the way… and exciting results are too!

• We Love to Make You Look Great!

Whether you want to increase brand awareness or cross-promote your products and services, our full-service design department will make it easy for you to get attention – and better yet, get results!

Based on your unique objectives, our design team will coordinate with your existing theme or create something totally custom using vivid colors, distinctive images and clever copy to instantly communicate your message and motivate action.

• Digital Art Submission

Press-ready PDF’s from one of the applications listed below are acceptable. Please include bleeds and crop marks on artwork where necessary.

All artwork files should be uploaded to our artwork dropbox:

• Log on to https://www.yousendit.com/dropbox?dropbox=systemax
• Fill out ALL fields on the window that pops up.
• Include your Financial Institution in the Subject line or Message box
• Select and upload your artwork files
• Click Send It

• General Artwork Requirements

All digital artwork must be set up using one of the following applications: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, or QuarkXPress. We currently utilize Adobe CS 5.

Please keep in mind that the Systemax Art Department uses InDesign for Macintosh as its primary page-layout program. If submitting original artwork, a PDF proof of final artwork should be submitted along with orginal artwork files. All raster (resolution dependent) files must be set up at 300 dpi at 100% final print size. All artwork should be submitted in CMYK. Files supplied as RGB will be converted to CMYK, which could produce unexpected results.

For further advice on how to properly set up your artwork, please contact your Sales Service Representative. Visit our custom gallery to view client samples and ready-made options. If you don’t already have access, please click here.

• Unacceptable Applications and Formats

• Any and all Microsoft products
• Pagemaker
• Any images taken from a website, including your own.

• Snapquik® Banner Artwork Requirements

Download Artwork Requirements in PDF format.

Download Photoshop .pdf file template.