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Brand Guides: What Are They and Why You Need One
the max Brand Guides: What Are They and Why You Need One So, you just finished refreshing your logo. Congratulations! I bet you can't wait to finally share your new look with the world. But before you do, have you thought about what can happen once your logo leaves...
Tips to Help Break Your Creative Block
the max Tips to Help Break Your Creative Block Have you ever been at the start or even middle of a project and felt like you have no ideas? Or do you feel that all the ideas you have just aren't working? That is something creatives like to call creative block....
What is a Web Crawler and Should I be Scared?
the max What is a Web Crawler and Should I be Scared? The name web crawler may sound creepy… but have no fear! They’re not exactly what you might think. A web crawler (or web spider) gets its name from “crawling” all over the World Wide Web. Their goal...
The Difference Between CMYK, PMS, RGB and HEX Color
the max The Difference Between CMYK, PMS, RGB and HEX Color When it comes to branding and color in general, you want to make sure you are staying consistent throughout all mediums. From screens to prints, to apparel, the key to successful marketing is...
Marketing in the 80’s Compared to Today
the max Marketing in the 80's Compared to Today As you've probably heard, we're celebrating our 40th birthday here at Systemax this year! Since I was born in 1998, I'll own up to the fact that I don't know much about the '80s. (Sorry mom and dad!) To get in the...
Client Onboarding with Marketing Automation: Financial Industry Example
the max Client Onboarding with Marketing Automation: Financial Industry Example Congratulations! You just opened a checking account for a new customer. Now what? Every day, banks and credit unions are helping their clients open new accounts, whether it is for...
What’s Short-Form Video? A Quick Guide to Help Your Social Media Strategy
the max What's Short-Form Video? A Quick Guide to Help Your Social Media Strategy Short-form videos have become a trend this year on social. They’ve become a critical piece of the social media marketing puzzle - especially since each platform shows...
Popular Logos and How They Have Transformed Over Time
the max Popular Logos and How They Have Transformed Over Time Ah, logos. The cornerstone of a company's brand identity. They can be so iconic and memorable, but have you ever looked at one of your favorite brands, and wondered, "Has the logo always looked like...
Best Practices Every Website Should Implement
the max Best Practices Every Website Should Implement A great website is an increasingly important tool for businesses of every size to showcase what they can do for the people they serve. This is especially true post-pandemic when nearly everything has become...