Let’s get real about Reels: Your Guide to Instagram’s Newest Video Feature
- Watch a Reel the whole way through
- Like it
- Comment on it
- Go to the audio page to make their own Reel with the same sound
Responding to comments, direct messages, and tags will get your content shown in peoples’ feeds!
- Instagram Story Music – Instagram automatically recommends songs that are popular
- Check the Explore Page – You’ll be able to tell what’s popular based on how frequently a sound or certain type of Reel is coming across your feed
- TikTok – Nearly all Instagram Reels trends start as a TikTok trend (You can be one step ahead of the game with this option!)
- Other Brands – Do you know of any other companies that always join in on the trends? If so, keep an eye on them 👀
Have some tips and tricks about your product or industry? Share them! There are so many things to pass along to your followers via Reels.
Since users can find your content in the Reels feed without following you, this is gold!
- Brand awareness
- Video views
- App installs
- Don’t be too sales-y! Genuine content will bring you success. Many brands have taken the approach of showing their human side and succeeded. Focus on being original and fun.
- Don’t give up on the flops. Not everything is going to go viral. (Wouldn’t our lives be easier if that were true?) Don’t delete the Reels that have a lack of views, their shelf life is long and beneficial to your feed!
- Don’t overthink it. It can be daunting to think about
- HAVE FUN!