Why Graphic Design Matters in Digital Marketing


Like peanut butter and jelly, graphic design and digital marketing go hand in hand to work together like a well-oiled machine. Without a digital marketing campaign, graphic design wouldn’t have a purpose and without graphic design, digital marketing would be… well, boring. Graphic design and digital marketing together is not only aesthetically pleasing, but it can also benefit a brand more than just catching the eye.

Graphic Design

Before we get into the benefits of using graphic design in your digital marketing, what even is graphic design? Defined graphic design is the craft of planning and creating visual content to communicate ideas and messages. You can see graphic design everywhere you look every day. It’s all around us. It can be a printed magazine, your gum packaging, a billboard you see driving down the road, or a simple ad you see on the internet. 
Our job as graphic designers is to help businesses communicate with their consumers. Design can be used in many ways, but it is mostly used to promote product or service and to develop a brand identity for digital marketing. You will most likely see graphic design being used in digital marketing on social media posts, video ads, display ads, or even through emails.


Benefits of Graphic Design in Digital Marketing

Your Brand
Using digital marketing does a lot more than just promote your product or service. It can help build your brand identity to the consumers. A brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.  To keep a consistent brand identity, you want to stay close to your brand’s color schemes and fonts in your digital marketing. Keeping a consistent design will grow to a consistent brand identity which will then lead to high brand awareness. 
Brand awareness refers to the familiarity of consumers with a particular product or service. Consumers will notice your brand more and start to remember it.  When your brand starts to become more familiar with the consumer you will most likely see an increase in sales. This is because when a consumer is given 2 choices of a product or service they will more likely choose the brand they have heard of before over a brand that they are unfamiliar with.  
Don’t forget! Social media plays a huge part in brand awareness for digital marketing so don’t hold back on those posts!
Influencing the Audience
One of the best ways that you can engage and connect with your audience is by using graphic design visuals with your digital marketing strategy. This can easily be done by having the graphics catch the eye of the audience either through social media, display ads, or even email campaigns. As mentioned above, it can help with brand awareness, but it can also influence the decision-making process of consumers.
Being able to engage with the audience is very important since we live in such a fast-paced world. They need to be intrigued by your graphics within a split second to either pay attention to your message or ignore it. That’s why graphic design plays such a crucial part in digital marketing. Designs are able to captivate and communicate with the audience quickly and easily by using visuals and images. Without being able to grab the audience’s attention through graphics, digital marketing would not be as successful.
Once you have gotten the audiences’ attention, you can influence the consumer to take action to make contact or visit your brand’s website or socials. This can be successful by either using just a graphic that evokes some sort of emotion in the consumer or you can use a call to action on the graphic to directly take them where they need to go.




A call to action is a prompt on a website that tells the user to take some specified action. In digital marketing, this can take the form of the text on a button, or a web link. In email campaigns, call-to-actions are often links to a webpage where the user can take further action.

Influencing the audience by evoking any emotion in your graphics is also a successful way to engage with the audience. Depending on the message of the campaign, you can evoke different emotions like passion, excitement, empathy, or just general curiosity in the graphics. If emotion is evoked, then that will drive the consumer to want to learn more about your brand’s message or the product or service is displayed. This will then increase the traffic, engagement and maybe even develop a relationship with your brand. 
If you are interested in adding design into your digital marketing, or need some help with your digital marketing – we are the team for you!

Author Info

Hi there! My name is Sidney Meyers and I am one of the Graphic Designers here at Systemax. I am responsible for creating artwork, anywhere from logos to social media graphics, to fulfill the needs and goals of a variety of different clients. Outside of work, you can most likely find me hanging out with friends, planning my next weekend adventure, or creating projects on my Cricut!