July 7, 2022

Print & Promotion

5 Promo Products Purr-fect for Your Pets (and Your Brand!)

We’re big dog people around here, so it’s only fitting to share our favorite promo products that focus on your furry family members!

1. Pet Bandana

Fashion doesn’t stop when it comes to our furry family members. You’ve probably heard the phrase before: accessories are a necessity! When your pup is being a fashionista with a bandana, you can add your logo to it for the ultimate form of brand exposure! Your furry friend will be the cutest walking billboard!

2. Paw Washer/Cleaner

Dirty paws in the house after being outside is a no-go. This Paw Washer/Cleaner will do the trick! To keep muddy paws out of the house, all you have to do is add a little bit of water, insert the muddy paw, twist, and dry! The gentle silicone bristles will help remove dirt and mud from your dog’s paws. It’s one of those products that you see and go, “Now why didn’t I think of that!”
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If you hand these branded bad boys out at a tradeshow, potential clients will be sure to remember you. They’ll probably even love you as they see your logo while washing off their pup’s paws.

3. Car Seat Cover

We all know about what happens with pet hair… it goes just about anywhere! Keep your car seats fur-free with a cover. This one is made of oxford cloth so it’s waterproof AND scratch resistant! There are several color options to pair with your logo. (Bonus: this car seat cover works for messy kiddos, too!😉)

4. Fido Tritan Bottle with Bowl

Taking a walk in the summer calls for some H2O! Bring water for both you and your pet on the go with the Fido Tritan Bottle with Bowl. Your hands won’t be full because the bowl is attached to the bottom of the cup! You can drink/pour from the top and your furry friend can drink from the bowl. (Or vice-versa if you’re into that, we won’t judge.) Either way, both you and your doggo can stay hydrated on the street.

5. Food-to-Go Travel Pet Bowl

Say goodbye to plastic baggies! This Food-to-Go travel pet bowl is perfect for when you and your pet are on the move. It’s compact and customizable for your brand. (What more could you ask for?!) It also includes a clip that can easily attach to backpacks, leashes, and belt loops. Kibble can now be enjoyed anywhere.
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These are just a few of our favorites! If you’re looking for more unique promo items, let us know!

The 2024 Paris Olympic Games present a unique and exciting opportunity for local businesses to tap into a large, engaged television audience. The Olympics attract millions of viewers from all over the globe, and a significant portion of those watch their local stations, creating opportunities for highly effective local TV advertising campaigns. And even though national campaigns were booked long ago, it’s not too late for local advertisers. Near-to-air inventory may still be available at many local stations, providing unique opportunities for local advertisers.

THE STRATEGY & PLAN

The Olympics is one of the few events that captivate a global audience, transcending cultural and geographical boundaries. For local advertisers, this means a diverse and extensive viewership. The 2024 Paris Olympics promise to be no different, with a schedule packed with a wide variety of sports that appeal to a broad range of viewers. There’s something for everyone, from traditional favorites like athletics and swimming to newer additions like skateboarding and surfing.

Why Local TV Advertising?

Geo-Targeted Reach: Local TV advertising allows businesses to target their immediate geographic area. This ensures that the ads are seen by potential customers within the vicinity of the business, increasing the likelihood of conversion.
Community Connection: Local businesses often better understand their community’s needs and preferences. Local TV ads can be tailored to reflect community values, culture, and events, fostering a stronger connection with the audience.
Cost-Effective: Local TV ads are more affordable than national TV spots, making them accessible to small and medium-sized businesses. This allows even those with smaller budgets to leverage the massive viewership of the Olympics.
High Engagement: The immersive nature of TV viewing, combined with the excitement of the Olympics, leads to higher engagement levels. Viewers are more likely to remember ads they see during noteworthy events.

Strategies for Effective Local TV Advertising

Align with the Olympic Spirit: Themes of perseverance, unity, and excellence resonate well during this time. For instance, a local sports store could highlight local athletes who have shown Olympic-like dedication and skill. Another example might be a local restaurant promoting healthy eating habits inspired by the athletes’ diets.
Leverage Local Heroes: If your area has athletes competing in the Olympics, consider featuring them in your ads. This builds local pride and provides a relatable figure for your audience.
Promote Special Offers and Events: Use the Olympics as a backdrop for special promotions or events. For example, a restaurant might offer special deals during game times or host viewing parties.
Storytelling: People connect with stories. Craft narratives that tie your business to the Olympic ideals. For example, a gym could tell the story of a member who achieved remarkable fitness goals, drawing a parallel with Olympic athletes’ journeys.
Visual and Emotional Appeal: High-quality visuals and emotional storytelling can make your ads memorable. Use the dynamic and vibrant imagery of the Olympics to enhance your ads.
Call to Action: Ensure your ads have a clear call to action. Whether viewers visit your store, take advantage of a limited-time offer, or join an event, they should know what to do next.

Timing and Placement

Timing is crucial for TV advertising. Ads placed during prime-time events or popular sports will have higher viewership but also higher costs. Balancing budget and desired reach is critical.
Prime-Time Events include the opening and closing ceremonies, significant finals, and popular sports like gymnastics and track and field. Local station breaks during prime-time broadcasts provide opportunities for local advertisers to access the highest viewership.
Niche Sports: Placing ads during less mainstream sports can be cost-effective while still reaching engaged viewers. Sports like archery, fencing, skateboarding, or surfing have dedicated audiences that could be highly relevant for specific local businesses.
News and Recaps: Local news and daily Olympic recaps are watched by those who want to stay up to date but who are unable to watch live events. These segments often have consistent viewership and are a good opportunity for local businesses.

The 2024 Paris Olympics present an unparalleled opportunity for local businesses to reach a broad and engaged audience. By leveraging local TV advertising, businesses can create targeted, memorable, and effective campaigns that resonate with their community. With thoughtful planning, creative execution, and diligent measurement, local advertisers can capitalize on this global event and drive significant business growth.

Interested in placing your company’s story in front of the eyes of many? Lets start from the top and go higher! Speak with one of our Strategy Marketing Directors today.

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