OUR BLOG

Ready for your close-up? Whether you're pitching a product or sharing your company's story, this guide offers 7 practical tips to help you shine on camera, from being prepared and speaking clearly to choosing the right attire.

Just refreshed your logo? Don't let it be mishandled! Discover why a brand guide is essential for maintaining consistency, ensuring quality, and preventing unwanted modifications to your company's visual identity across all platforms.

This article clarifies the often-confused terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing), explaining that SEO focuses on gaining organic, unpaid website traffic through optimizing factors like on-page, off-page, and technical elements. SEM, often referring to PPC (Pay-Per-Click), involves paid advertising to boost search rankings. While SEM offers immediate results and targeted visibility, SEO provides long-term, trustworthy organic reach, with the article suggesting a combined approach for optimal website visibility and traffic.

Email marketing offers a high return on investment, but common mistakes can drive customers away. This article highlights four key pitfalls to avoid: sending too many messages, neglecting proofreading and link checks, crafting lame subject lines that lack value or personalization, and failing to ensure mobile-friendliness. Avoiding these errors will help you improve engagement and conversion rates.

In today's hybrid work environment, employee engagement is more critical than ever. This article defines what employee engagement means and why it's vital for company success, then offers three actionable strategies: utilizing employee-engagement software for recognition, fostering team bonding through both in-person and virtual activities, and actively promoting a healthy work/life balance to prevent burnout.

Graphic design is crucial for successful digital marketing, acting as the visual backbone that transforms campaigns from mundane to memorable. It not only builds a strong and consistent brand identity and awareness but also actively influences audience engagement and decision-making through captivating visuals and strategic calls to action.

Join us as we celebrate 40 years of Systemax, a journey marked by constant innovation, adaptability, and a commitment to solving customer problems. Discover how this family-founded business evolved from selling printed forms to becoming a leader in marketing asset management and creative services.

Confused about image file types for your logo? This article breaks down the key differences between bitmap (raster) and vector images, explaining why vector is always the best choice for logos, especially for print, due to its infinite scalability without loss of quality.