Bank of Urbana
OVERVIEW
Bank of Urbana partnered with Systemax to launch a targeted, relationship-driven loan growth initiative. Rather than relying on mass marketing, the bank wanted a more personal approach that would stand out, build trust, and generate meaningful results. The goal was to activate a select audience with thoughtful, consistent outreach that felt human, not automated.
THE CHALLENGE
Bank of Urbana had a clear loan growth goal of $250,000. Traditional outreach methods were unlikely to create the personal connection needed to motivate action among qualified prospects. The bank needed a campaign that felt intentional, memorable, and relationship focused.
THE STRATEGY & PLAN
Systemax designed a 90-day loan outreach program built around consistency, personalization, and physical touchpoints. We worked closely with the bank to identify 220 high-potential prospects and created a cadence that kept Bank of Urbana top of mind without overwhelming recipients.
Campaign Structure:
- 90-day campaign timeline
- Outreach every 15 days
- Combination of handwritten notes and branded promotional items
- Messaging focused on trust, availability, and relationship building rather than hard selling
Each touchpoint was designed to feel personal and thoughtful, reinforcing the bank’s commitment to service and accessibility.
Systemax supported the campaign from strategy through execution, including:
- Handwritten Note Program
- Personalized notes sent consistently throughout the campaign
- Branded Promotional Items
- Thoughtfully selected items aligned with the bank’s brand and message
- Campaign Planning and Coordination
- Messaging cadence, audience tracking, and fulfillment logistics
THE REsULTS
The results exceeded expectations by a significant margin.
- Loan Goal: $250,000
- Loans Generated: Over $3,000,000
- Return on Investment: More than 12,000 percent
This high-touch approach proved that intentional, relationship-first marketing can outperform traditional tactics and drive measurable growth.
Conclusion
Consistency builds familiarity. Personalization builds trust. Physical mail creates impact. By combining all three, Bank of Urbana delivered a campaign that felt genuine and memorable. Instead of selling, they showed up repeatedly with value, attention, and care.
This campaign demonstrates how strategic use of print, promo, and planning can turn targeted outreach into real financial results.
