Dental Care Alliance (DCA)
OVERVIEW
DCA faced significant challenges managing their trade show materials after closing their Corporate HQ in Sarasota, FL, post-COVID. Materials were stored in employees’ homes, leading to inefficiencies in shipping and organization. To address these challenges, they partnered with Systemax for Brand Asset Management (BAM), including a hub (personalized ordering platform), promotional materials, print, and trade show logistics.
THE CHALLENGE
Efficiently managing trade show materials post-COVID
Before engaging Systemax, DCA experienced:
- Disorganized storage of trade show materials in employee garages and living rooms.
- Inefficient and time-consuming shipping processes handled by individual employees.
- A growing number of trade shows post-COVID, increasing the complexity of logistics.
THE STRATEGY & PLAN
Systemax’s tailored approach stood out due to its:
- Proven experience with Dental Support Organizations (DSOs).
- High-level confidence and expertise in handling complex logistics.
- Detailed explanation and seamless transition plan by the Systemax team, led by Brett, Lauren, and others.
The transition process involved:
- Consolidating materials from various locations, including former HQ and employees’ homes.
- Detailed documentation and organization by the Systemax team to ensure no items were missed.
- Close collaboration and responsiveness to meet DCA’s extensive requirements.
Although the implementation took longer than expected due to the complexity, this delay highlighted the necessity of Systemax's services.
THE REsULTS
- Simplified Process: Employees now easily schedule shipments from home by selecting items, dates, and hitting send—eliminating the need for manual packing and delivery. The solution was an easy sell internally, and the team quickly saw the value.
- Cost Savings: Significant reduction in shipping expenses, though exact figures are still being calculated.
- Increased Productivity: Streamlined logistics saved hours of employees’ time, allowing them to focus on other responsibilities.
- Enhanced Customer Service: Systemax’s responsive and solution-oriented team ensured any hiccups were resolved promptly.
Conclusion
By partnering with Systemax, DCA transformed a disorganized and time-consuming process into a streamlined, efficient logistics operation. This partnership has enabled DCA to attend more trade shows and focus on their core mission without the logistical headaches.
