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Streamlining Brand Asset Management (BAM)

National, Industry-Leading DSO (Dental Support Organization)

National, Industry-Leading DSO (Dental Support Organization)

OVERVIEW

The DSO client faced challenges with inefficient marketing material fulfillment, inaccurate inventory counts, and ensuring brand consistency across their vast network of locations. They sought a solution to streamline ordering, manage inventory, and guarantee timely delivery for events and daily operations. To address these needs, they partnered with Systemax for a hub (personalized ordering platform), inventory management, and marketing material procurement and distribution.

SERVICES USED

Brand Asset Management (BAM)

Inventory and Trade Show Material Management

Promotional Products

Printed Materials

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THE CHALLENGE

Efficiently managing fulfillment and distribution to hundreds of locations, ensuring brand consistency, and meeting event deadlines.

Before engaging Systemax, the client experienced:

  • Inefficiencies in distributing marketing materials, including print and promotional items.
  • Inaccurate inventory counts, making it difficult to meet event deadlines.
  • Challenges in maintaining up-to-date materials with consistent brand messaging across hundreds of locations.
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THE CHALLENGE

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THE STRATEGY & PLAN

Systemax implemented a customized solution, providing:

  • An online portal for the client and its end-users to easily order marketing materials, promotional products, and apparel.
  • Inventory management services, including free warehousing, to ensure accurate stock levels and timely order fulfillment.
  • A Brand Asset Management System to track inventory, automate reorders, and manage check-in/check-out items like tablecloths and banners.
  • Proactive communication regarding reorders and new product offerings.

This solution was chosen to provide a centralized, efficient, and brand-consistent ordering and distribution system.

THE REsULTS

Since implementing the Systemax solution, the client has experienced:

  • Significant time savings for the recruitment team, allowing them to focus on core recruiting activities rather than inventory management.
  • Increased productivity, enabling the team to tackle additional projects and dedicate more time to recruiting.
  • Improved inventory management, ensuring accurate stock levels and timely delivery for events.
  • Enhanced brand consistency across all marketing materials.
  • High satisfaction with Systemax's customer service and proactive account management.

Conclusion

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NATIONAL, INDUSTRY-LEADING DSO
"Systemax has transformed our marketing fulfillment process. Their hub platform and inventory management have allowed our recruitment team to focus on what they do best, while ensuring we maintain brand consistency and meet critical deadlines. Their customer service and attention to detail have been exceptional. We now have a partner that anticipates our needs and provides proactive solutions. This has been a huge improvement for our team."