O'Shea Builders
OVERVIEW
O’Shea Builders is a leader in construction throughout Central Illinois, recognized for its commitment to quality, safety, and community impact. To elevate their brand and better communicate their expertise, O’Shea partnered with Systemax for professional photo and video services. This collaboration captures the full scope of their construction projects, both large and small, and presents them in a way that educates the public and promotes their reputation.
10+
Systemax’s BAM platform helped maintain brand consistency and efficient distribution across more than 10 HSHS Foundation locations.
Multiple Hours
Dozens of hours were saved per month by eliminating manual inventory tracking and fulfillment tasks.
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Thanks to accurate inventory management and proactive reorder communication, all marketing and campaign materials were delivered on time throughout the year.
THE CHALLENGE
Completing outstanding construction projects is only part of the equation. O’Shea wanted to enhance public understanding and awareness of their work by:
- Showcasing the full lifecycle of their projects
- Educating the public and stakeholders on the construction process
- Communicating their standards for safety and efficiency
- Building trust through consistent and engaging content
To accomplish this, they needed a strategic content partner that could deliver professional visuals and a cohesive message.
THE STRATEGY & PLAN
Systemax provided a complete content solution aligned with O’Shea’s goals and project timelines. This included:
- Onsite Photo and Video Coverage to document milestones and details, including drone footage, interviews, and walkthroughs
- Engaging Edits and Storytelling to create short, informative videos for social media and internal use
- Content Planning that ensured consistent delivery throughout each project phase
- Team Collaboration with O’Shea’s marketing staff to align on voice, goals, and target audiences
THE REsULTS
Through this partnership, O’Shea Builders has:
- Increased its visibility across social media channels
- Shared behind-the-scenes views that build community trust and transparency
- Created a valuable archive of high-quality content for use in marketing, recruiting, and business development
Conclusion
O’Shea Builders and Systemax have created more than just content. They have built a communication platform that reflects the values, precision, and professionalism of every project. This case study highlights the power of visual storytelling in making construction relatable, approachable, and impactful.
