Bitmap vs. Vector: What’s the difference and which format is best when it comes to logos?
Bitmap and vector. Vector and bitmap. Two file formats that, from the outside, don’t seem all that different. In fact, at a glance, you’d probably think you could easily swap one out with the other. But, if you look closer, you’ll see that these two formats are not the same.
So, what is the difference between bitmap and vector?
As a graphic designer, this is a question I get all too often. It’s something that, if you don’t have a background in design, you’d likely never know. However, when it comes to marketing and making sure that your logo prints clearly and correctly, knowing the difference between bitmap and vector is essential.
Bitmap Images
Bitmap images, also known as raster images, are made up of tiny, colorized squares called pixels.
Why do pixels matter? And how can they affect my logo?
Every bitmap image contains a finite number of pixels. This means that no matter what size the image is scaled to, the number of pixels will remain the same.
So, for example, let’s say we created an image in Photoshop. If we were to double its size, our image would still contain the same number of pixels. However, when we enlarged our image, it created additional space that those pixels now must fill. They become less compact, and the individual squares become more noticeable. Eventually, we begin to see those pixels instead of our eyes blending them into one cohesive image. This is the reason why we often come across images that appear jagged or blurry.
It is also a good reason why you should avoid using this file format for your logo. There are scenarios where a bitmap image will work, such as for a webpage or other digital use, but when it comes to print, a vector file is the way to go.
Below is a copy of our Systemax logo as a bitmap image. The one on the left has not been scaled or adjusted in any way. The one on the right has been enlarged over 10x. As you can see, this logo is now blurred, and the edges of the airplane are no longer crisp.
Bitmap File Types
- BMP
- GIF
- JPEG
- EXIF
- PNG
- TIFF
Learn more about these file types here.
Vector Graphics
Vector graphics are comprised of points, lines, curves, and shapes that are based on mathematical formulas.
How are vector graphics different from bitmap images?
Unlike bitmap images, vector graphics do not contain pixels and are not limited to a specific size. They can easily be scaled up or down and still look as crisp as they did when they were created. This is why we always recommend that a logo used within a print application be set up as a vector file. It guarantees that no matter what it is used on, whether it is a business card or a billboard, your logo will always look its best
What are the benefits of vector files?
- Scalability
- Quality
- Smaller file sizes
- Editability
- Different versions of vector logos can easily be converted and saved. For example, if you have a 2-color logo, but need it to be 1-color for an envelope, a vector logo can easily be changed to black or saved in one of your Pantone colors
Vector File Types
- AI (Adobe Illustrator)
- EPS
- SVG
Learn more about these file types here.
For those who do not workday in and day out in the world of design, understanding file types and how they function can be a challenge. However, by recognizing the difference between bitmap and vector, and being able to identify which file types go with each, you can step up your game and guarantee that your logo looks its best no matter where it may go.
Not sure if your logo file is bitmap or vector? Send it on over to artwork@systemaxsolutions.com! We’d be happy to take a look
The 2024 Paris Olympic Games present a unique and exciting opportunity for local businesses to tap into a large, engaged television audience. The Olympics attract millions of viewers from all over the globe, and a significant portion of those watch their local stations, creating opportunities for highly effective local TV advertising campaigns. And even though national campaigns were booked long ago, it’s not too late for local advertisers. Near-to-air inventory may still be available at many local stations, providing unique opportunities for local advertisers.
THE STRATEGY & PLAN
The Olympics is one of the few events that captivate a global audience, transcending cultural and geographical boundaries. For local advertisers, this means a diverse and extensive viewership. The 2024 Paris Olympics promise to be no different, with a schedule packed with a wide variety of sports that appeal to a broad range of viewers. There’s something for everyone, from traditional favorites like athletics and swimming to newer additions like skateboarding and surfing.
Why Local TV Advertising?
- Geo-Targeted Reach: Local TV advertising allows businesses to target their immediate geographic area. This ensures that the ads are seen by potential customers within the vicinity of the business, increasing the likelihood of conversion.
- Community Connection: Local businesses often better understand their community’s needs and preferences. Local TV ads can be tailored to reflect community values, culture, and events, fostering a stronger connection with the audience.
- Cost-Effective: Local TV ads are more affordable than national TV spots, making them accessible to small and medium-sized businesses. This allows even those with smaller budgets to leverage the massive viewership of the Olympics.
- High Engagement: The immersive nature of TV viewing, combined with the excitement of the Olympics, leads to higher engagement levels. Viewers are more likely to remember ads they see during noteworthy events.
Strategies for Effective Local TV Advertising
- Align with the Olympic Spirit: Themes of perseverance, unity, and excellence resonate well during this time. For instance, a local sports store could highlight local athletes who have shown Olympic-like dedication and skill. Another example might be a local restaurant promoting healthy eating habits inspired by the athletes’ diets.
- Leverage Local Heroes: If your area has athletes competing in the Olympics, consider featuring them in your ads. This builds local pride and provides a relatable figure for your audience.
- Promote Special Offers and Events: Use the Olympics as a backdrop for special promotions or events. For example, a restaurant might offer special deals during game times or host viewing parties.
- Storytelling: People connect with stories. Craft narratives that tie your business to the Olympic ideals. For example, a gym could tell the story of a member who achieved remarkable fitness goals, drawing a parallel with Olympic athletes’ journeys.
- Visual and Emotional Appeal: High-quality visuals and emotional storytelling can make your ads memorable. Use the dynamic and vibrant imagery of the Olympics to enhance your ads.
- Call to Action: Ensure your ads have a clear call to action. Whether viewers visit your store, take advantage of a limited-time offer, or join an event, they should know what to do next.
Timing and Placement
- Timing is crucial for TV advertising. Ads placed during prime-time events or popular sports will have higher viewership but also higher costs. Balancing budget and desired reach is critical.
- Prime-Time Events include the opening and closing ceremonies, significant finals, and popular sports like gymnastics and track and field. Local station breaks during prime-time broadcasts provide opportunities for local advertisers to access the highest viewership.
- Niche Sports: Placing ads during less mainstream sports can be cost-effective while still reaching engaged viewers. Sports like archery, fencing, skateboarding, or surfing have dedicated audiences that could be highly relevant for specific local businesses.
- News and Recaps: Local news and daily Olympic recaps are watched by those who want to stay up to date but who are unable to watch live events. These segments often have consistent viewership and are a good opportunity for local businesses.
The 2024 Paris Olympics present an unparalleled opportunity for local businesses to reach a broad and engaged audience. By leveraging local TV advertising, businesses can create targeted, memorable, and effective campaigns that resonate with their community. With thoughtful planning, creative execution, and diligent measurement, local advertisers can capitalize on this global event and drive significant business growth.
Interested in placing your company’s story in front of the eyes of many? Lets start from the top and go higher! Speak with one of our Strategy Marketing Directors today.
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