OUR BLOG

Data-driven marketing helps businesses make smarter decisions by using customer insights and campaign performance to guide strategy. From improving ROI and targeting to scaling personalization, analytics empower marketers to optimize efforts and deliver meaningful results. Combining behavioral data with demographic targeting boosts engagement, reduces waste, and leads to higher conversions.

Print still matters in a digital-first world. When done right, physical materials like brochures, promo items, and branded apparel can help reinforce your message, build trust, and leave a lasting impression. Thoughtful design, brand consistency, and quality production make print a powerful part of your marketing mix.

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Brand Asset Management (BAM) is a centralized system that organizes, stores, and distributes your brand materials to keep messaging consistent across all locations and teams. Systemax goes beyond storage by offering inventory tracking, custom storefronts, and fulfillment services, along with full-service marketing support. BAM helps reduce waste, streamline operations, and ensure your brand always looks polished and professional.

Connected TV (CTV) advertising is on the rise as consumers shift to streaming platforms, offering marketers precise targeting and measurable results. With projected ad spend hitting $30.1 billion in the U.S. this year, CTV's interactive formats, high completion rates, and robust analytics give brands a powerful way to connect with audiences. It's a must-have channel for any modern media strategy.

A strong marketing plan helps B2B businesses stay focused, intentional, and efficient, especially when budgets and resources are tight. With a clear 12-month strategy, your team can stay organized, support digital efforts with measurable results, and ensure every campaign works toward a defined goal. Ready to build yours?

Ready for your close-up? Whether you're pitching a product or sharing your company's story, this guide offers 7 practical tips to help you shine on camera, from being prepared and speaking clearly to choosing the right attire.

Looking for unique ways to boost your brand's visibility? This article highlights five "purr-fect" promotional products designed for pets and their owners, offering excellent brand exposure. From stylish pet bandanas and practical paw washers to protective car seat covers, convenient Fido Tritan water bottles with attached bowls, and portable Food-to-Go travel pet bowls, these customizable items ensure your logo gets noticed wherever furry friends go.

Just refreshed your logo? Don't let it be mishandled! Discover why a brand guide is essential for maintaining consistency, ensuring quality, and preventing unwanted modifications to your company's visual identity across all platforms.

Celebrating 40 years, Systemax looks back at how marketing has drastically transformed since the 1980s. This article highlights the shift from cold calling to targeted advertising, direct mail to effective email marketing, local TV commercials to precise digital video ads, Yellow Pages to crucial SEO, and traditional print ads to data-driven digital campaigns. The evolution showcases a move towards more targeted, measurable, and cost-effective strategies.

Short-form videos are a powerful trend in social media marketing, favored by algorithms and crucial for engaging audiences with diminishing attention spans. This guide explains their benefits, such as boosting brand authenticity and awareness, and offers key tips for production, including being creative, distributing content efficiently, joining trends, and focusing on engagement over direct sales. It also highlights popular trends like optimizing for soundless playback, using teasers, creating FAQ videos, and participating in challenges.

In today's digital landscape, a strong website is vital for businesses. This article outlines key best practices to ensure your online presence makes a positive first impression and effectively converts visitors into customers. These include maintaining consistent branding and an aesthetically pleasing design, implementing clear, effective calls to action, ensuring your site is mobile-friendly, and optimizing for SEO through responsive design, relevant keywords in headers, title tags, meta descriptions, and URLs.

Even successful brands need a refresh sometimes. This article defines rebranding as a strategic pivot that realigns your identity with current goals and values, encompassing more than just a new logo. It highlights five key signs it's time for a rebrand: when your brand starts to look like competitors, you're targeting a new audience, your existing brand feels outdated, you've undergone a major merger or acquisition, or your current brand no longer reflects your company's values.

This article clarifies the often-confused terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing), explaining that SEO focuses on gaining organic, unpaid website traffic through optimizing factors like on-page, off-page, and technical elements. SEM, often referring to PPC (Pay-Per-Click), involves paid advertising to boost search rankings. While SEM offers immediate results and targeted visibility, SEO provides long-term, trustworthy organic reach, with the article suggesting a combined approach for optimal website visibility and traffic.

Email marketing offers a high return on investment, but common mistakes can drive customers away. This article highlights four key pitfalls to avoid: sending too many messages, neglecting proofreading and link checks, crafting lame subject lines that lack value or personalization, and failing to ensure mobile-friendliness. Avoiding these errors will help you improve engagement and conversion rates.

In today's hybrid work environment, employee engagement is more critical than ever. This article defines what employee engagement means and why it's vital for company success, then offers three actionable strategies: utilizing employee-engagement software for recognition, fostering team bonding through both in-person and virtual activities, and actively promoting a healthy work/life balance to prevent burnout.

Graphic design is crucial for successful digital marketing, acting as the visual backbone that transforms campaigns from mundane to memorable. It not only builds a strong and consistent brand identity and awareness but also actively influences audience engagement and decision-making through captivating visuals and strategic calls to action.

Join us as we celebrate 40 years of Systemax, a journey marked by constant innovation, adaptability, and a commitment to solving customer problems. Discover how this family-founded business evolved from selling printed forms to becoming a leader in marketing asset management and creative services.

Confused about image file types for your logo? This article breaks down the key differences between bitmap (raster) and vector images, explaining why vector is always the best choice for logos, especially for print, due to its infinite scalability without loss of quality.