2022 Social Media Trends: What to Look Out for This Year
Still not certain on what the social media scene is looking like for next year? Take a look at these four 2022 social media trends you should try in your marketing strategy:
1. Shopping is now Social
Facebook jumped into the eCommerce pool back in 2020 with Facebook and Instagram shops. Companies could sell products without the user having to leave the app to visit a third-party website.
In 2022, Facebook is taking this even further with more shoppable posts, product alerts, and streamlined payment processes. Keep an eye out as Facebook will slowly roll out new elements to shopping throughout the next year on both Facebook and Instagram.
One of these elements includes live shopping. Remember the Home Shopping Network? Take that concept and bring it to social. Pinterest is jumping into the game with the launch of Pinterest TV, a series of live shopping episodes hosted by creators. Viewers can purchase exclusively discounted products from certain brands. This category is expected to grow to $25 billion by the end of 2022.
TikTok is close behind to hop on the shopping bandwagon with their new LIVE shopping feature where brands can connect with users in real-time to share dynamic links to products. As of late 2021, they have been working with online merchants to test a full-service shopping solution where they manage everything from shipping to fulfillment.
Keep an eye out for each platform to develop new shopping functions over the next year. It’s bound to happen as e-commerce continues to grow!
2. Say goodbye to long videos!
Our attention spans are shorter than ever at just eight seconds long. (This is one second shorter than a goldfish… humbling, right?) That being said, people are no longer willing to watch videos that are several minutes long.
Bite-sized content is key for 2022. Thanks to TikTok exploding at the beginning of 2020, and Instagram dropping reels right after, short-form videos are the new trend on social. People can consume and share this form of content faster than ever.