8 Types of Graphic Design You Need to Know
1. Visual Identity Graphic Design
According to Wix.com, a visual identity is “…a collection of visual elements that serve to represent and differentiate a brand.” This includes a company’s:
While it may seem like these elements make up an entire brand, they actually don’t. Remember, a brand consists of both factual and emotional elements. For example, the way you speak to your audience and the way your company is perceived are also part of your brand. The factual elements, or your visual identity, are there to help enhance and promote these emotional factors.
Adobe had a great way to think about it. According to Ben Matthews, the director of design at Adobe Spark, “Your brand’s visual identity is its style. If brands are people, then visual identity is the walk, the talk, the clothes, and the hair.” It is your way of expressing who you are and your personality to the world.
2. Marketing & Advertising Graphic Design
When I asked you what you think of when you hear the word graphic design, I bet you thought of an ad. This form of design is probably one of the most common because it is everywhere. It’s on our TVs, on our phones, on the street, in our mailbox. Literally everywhere!
This type of design aims to promote a company’s products and services in an appealing way while also meeting the needs of an overall marketing strategy.
Some assets that designers create for marketing and advertising campaigns include:
- Social media ads
- Digital ads
- Vehicle wraps
- Newspaper ads
- Banners and signs
- Mailers and postcards
- And so much more!
3. Web Design
According to Wix.com, web design is “the art of planning and arranging content on a website… it is what determines the look – such as its colors, fonts, and graphics – as well as shaping the site’s structure and the user’s experience of it.” This means that everything you see online, from the banners that scroll across your screen to the icons, colors, and style, was worked on and thought through by a designer.
4. Publication Design
Publication design is the layout and design of printed materials, such as:
Although the majority of people now gather their information online, we still see publications such as these circling around. In fact, they are often produced in both print and digital applications to help keep up with the changing times, while still meeting the needs of some older audiences.
5. Packaging Design
If you’ve ever stepped into a grocery store, you’ve seen packaging design. Every item, from the box that holds your favorite cereal to the cans of your 3 o’clock, must-have-in-order-to-get-through-the-day Dr. Pepper, was touched by a designer. But packaging design is so much more than just the design itself. Designers have to take into consideration the material of the package and how it functions. Their designs have to work with and often enhance key features. And that’s not all. Packaging design should tell a story. It should reach out to specific target audiences, draw them in, and explain what the product is and why it is the perfect product for them.
A great example is a box of children’s cereal. While it may not appeal to adults, it does to a 10-year-old. The bright colors, playful fonts, and smiling mascot are all tailored to appeal to them. It grabs their attention and says,” Hey! Check me out! I’m a fun product, full of flavor and made just for you.”