What is a Marketing Mix and Why is it Important? You may have heard of the four “P’s” of marketing. They are elements that make up what is referred to as a marketing mix. This mix works together to make up your marketing strategy and should be considered when...
Let’s get real about Reels: Your Guide to Instagram’s Newest Video Feature If you haven’t heard the news, Instagram is no longer a photo-sharing app. They are transitioning into the video world to keep up with TikTok and YouTube. A Reel is no longer...
3 Things to Consider When Selecting Font Types for Design When it comes to branding or designing, font types might seem like the least of your worries or your last decision. But in reality, it may take a designer hours, even days, to select the right font for a...
Print Production: Things to Consider and How to Stay on Your Printer’s Good Side Have you ever been tasked with submitting a file to a printer? At first, it may sound pretty simple. Just create a new document, add in some text, and hit send, right? Wrong....
5 Ways to Use Gamification in Marketing You may have thousands of followers on social media and subscribers on email, but are they actually engaging with your brand? Many companies seem to face this issue where customers may scroll past or open emails without...
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