What is a Marketing Mix and Why is it Important? You may have heard of the four “P’s” of marketing. They are elements that make up what is referred to as a marketing mix. This mix works together to make up your marketing strategy and should be considered when...
What is a Persona? You may have heard the word PERSONA thrown around in the marketing world and you may be asking yourself, “What are they talking about?” Are they talking about a new dating app, a new cosmetic line, or maybe the newest Hollywood heartthrob 😊...
Target Audiences – Why do you need them? Do you ever feel like your brain is on information overload? (I know, I do!) Daily, we’re bombarded with information from every direction. You may notice a billboard while driving to work, hear a promotion on the radio,...
Everything You Need to Know About Outsourcing Your Marketing Deciding to outsource your marketing may seem overwhelming. After all, it means handing a portion of your business over to someone new. You need to trust them with your brand – a crucial aspect of your...
Is Your Marketing Strategy Ready for 2022? 2021 was a crazy year for brands with all the unknowns thrown at us. But through it all, I feel as marketers we have learned how to be even more resilient and to go with the flow. Now that we’re almost a month into...
Here’s What You Need to Know About Influencer Marketing Scrolling through social media without seeing a sponsored post or two is nearly inevitable these days thanks to influencer marketing. Although it isn’t a new concept to the industry, influencer...
Recent Comments